Lumen Festival
Lumen takes over a city for four nights every winter. The identity is a system of light trails that respond to each artist's music, so no two posters are the same.
- Client
- Lumen Festival
- Year
- 2025
- Disciplines
- Brand, Motion
- Role
- Identity system, motion design, festival website
An identity that listens
Each artist's track drives a generative light trail. The same system produces posters, stage visuals and the website, all from one source file.
41k
Tickets sold, up from 26k the year before
“For the first time our visuals felt like the festival itself, not an advert for it.”